Digital product strategy workshop

#anchorBefore the workshop

Before starting out, we will gain an overview of your business. Understanding the fundamentals such as your business model, competitor analysis, and users is an essential first step for this strategy workshop.

#anchorWorkshop Overview

1. 

   Understanding the product

   Go over your goals, desired features, mission statement, and possible key performance indicators (KPIs). We also develop personas to gain a better understanding of who we are building this product for.

2. 

   Minimum Viable Product (MVP)

   Collaboratively strip down features and develop an understanding of the product's core functionality. The MVP is the sole focus for the rest of the exercises in the workshop

3. 

   User Flow Diagram

   Create a visualization of every step of the journey the user takes from the

4. 

   Low-fidelity wireframes

   A two-dimensional skeletal outline of key moments of the user flow diagram. Also called a fat marker sketch because it is made with such broad strokes that adding detail is difficult or impossible. The goal is to focus on communicating the concept rather than creating a detailed solution.

5. 

   Product architecture

   Create a diagram to overview the web application's architecture.

#anchorNext steps

To wrap up, we hold a presentation going over our results from the workshop. We include a report with a digital version of the user flow diagram, wireframes for MVP, the product architecture diagram, and our 40-page Playbook.

#anchorLeads

Mar High

Director of Product Design

Mar helps companies solve their user's problems in creative and scalable ways. Among other things, she's experienced in strategy workshop facilitation, wireframing, and user experience design.

Marco Otte-Witte

Founder and Managing Director of simplabs

Marco has been working in tech with startups and enterprises for 2 decades. He's helped companies bring relevant products to market in various industries – among them Blackberry, Generali and Experteer.